Cone Health Wins National Marketing Awards
For the second consecutive year, Cone Health has earned national recognition for its advertising and marketing efforts. This year, Cone Health earned 16 national marketing awards — including four gold awards — for its advertising and marketing campaigns. Cone Health was recognized in the 30th Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report, and by Marketing Healthcare Today magazine through its Aster Awards. They are widely recognized as two of the most prestigious healthcare marketing award competitions.
Most of the awards recognize exceptional work in the Cone Health branding campaign, including a gold award recognizing the Cone Health emergency services campaign and silver and bronze awards for magazine, outdoor and radio advertising as well as website development. The Cone Health Employee Wellness Calendar earned gold recognition in each competition. “Dr. Germoutski,” an educational campaign reminding patients and visitors of the importance of hand washing, won gold in the Aster Awards and silver in the Healthcare Advertising Awards.
“We feature our own employees, doctors and other team members in our ads, in our calendar and on our website,” says Cone Health Marketing Vice President, Chuck Wallington. “Their enthusiasm and commitment make this national recognition all the more gratifying.”
The Aster Awards use experienced healthcare design and marketing professionals to judge submissions on the strength of creativity, quality, message effectiveness, graphic design and overall impact. Healthcare Marketing Report uses a national panel of judges looking for exceptional quality, creativity and message effectiveness in the entries it recognizes with awards.
“We also are fortunate to have some great external partners,” adds Wallington. “They are Quixote Group, a strategic marketing, communications and market research firm based in Greensboro responsible for development of the Cone Health brand and strategic positioning; Shapiro Walker Design, a creative design firm based in Winston-Salem specializing in the creative design and presentation of products, services and brand image; Big Fish, a full-service film production company based in Dallas, Texas; Krames StayWell, a provider of interactive, print and mobile health information for its work on the Cone Health employee calendar and Health and You newsletter; and Geonetric®, a website strategy and design company for its help in creating conehealth.com.