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Design Thinking and Innovation

Our Process

DISCOVER

Explore our design challenge and the people affected by it. Empathize with those people through immersive research.

DEFINE

Analyze research insights and identify opportunity areas that frame our design challenge in a provocative way.

DEVELOP

Ideate and evaluate potential ideas and testable solutions to our design challenge.

DIFFUSE

Prototype, iterate, test, finalize and release solutions to our design challenge.