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Our Process

DISCOVER

DiscoverExplore our design challenge and the people affected by it. Empathize with those people through immersive research.

DEFINE

DefineAnalyze research insights and identify opportunity areas that frame our design challenge in a provocative way.

DEVELOP

DevelopIdeate and evaluate potential ideas and testable solutions to our design challenge.

DIFFUSE

DiffusePrototype, iterate, test, finalize and release solutions to our design challenge.