Cone Health Launches Morphing Website That Adjusts to Devices - Cone Health

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Published on November 06, 2012

Cone Health Launches Morphing Website That Adjusts to Devices

The new Cone Health website offers an improved, more intuitive design, and morphs in appearance to fit whatever device consumers use to view it. The new uses responsive design, which automatically changes the way content appears, depending on whether the consumer uses a smartphone, tablet or desktop computer. And unlike typical mobile versions, users have access to the entire site—not a limited version with few features.


“We want the website to be easy to use anytime and anywhere,” says Chuck Wallington, Vice President, Marketing, Cone Health. “The new site was created with our external customers in mind. We want visitors coming to our site to immediately recognize Cone Health and learn more about the services we provide.” The new design is an extension of the branding efforts that have been under way since May 2011 when the name and tagline “Cone Health – The Network for Exceptional Care” was introduced.


Four months ago, Cone Health partnered with Geonetric®, a software and website design business in Iowa, to design the new site. Geonetric was selected because of its experience in website design with other nationally known healthcare organizations, including Avera Health, National Jewish Health, Genesis Health System, and the Children’s Hospital in Denver. These organizations’ websites are ranked in the top 25 by the Journal of Healthcare Management.


A recent study by Pew Internet & American Life Project and the California Healthcare Foundation indicates that eight out of 10 people use the Internet to find health-related information. “We’ve made our website more intuitive, user-friendly and convenient. Providing access to this information is just one way we live up to our reputation as The Network for Exceptional Care,” Wallington says.

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(336) 832-8659

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