Cone Health Signs Services Agreement with Well•Spring
Cone Health will collaborate with Well•Spring Services, Inc. for planning and marketing. The arrangement covers The Village at Brookwood—a continuing care retirement community in Burlington. The Village remains as an operating entity of Cone Health and its employees will continue to be Cone Health employees.
Single-site, continuing-care retirement communities across the country face increasing pressures to provide the range of options that today’s retirees expect. “The Village is an amazing place for residents with a terrific staff,” says Cone Health Senior Vice President, Health Services, Tim Clontz. “This affiliation gives us the tools to ensure that the Village remains at the top of retirees’ lists as they consider their options.”
The collaboration will provide an opportunity to enhance selected services, such as dining. It also will expand marketing efforts and position The Village for the future impact of health care reform and the changing consumer. “We look forward to working with leadership and the Board of The Village at Brookwood in setting the strategic direction and addressing the priorities to meet the rapidly changing landscape of aging services,” says Well•Spring President and CEO Steve Fleming.
Cone Health and Well•Spring Services, Inc. have worked together for several years as members of PACE of the Triad and PACE of the Southern Piedmont.