Cone Health Ad Campaign Takes Home the Gold
Cone Health’s innovative ad campaign picks up three gold Aster Awards
The Cone Health Marketing and Communications Department has received three gold Aster Awards. The awards recognize excellence in advertising. The awards are in recognition of Cone Health’s “Exceptional Care. Every Day.” campaign.
The gold awards are the highest awards given. The awards are for billboard design in a series, outdoor transit in a series and special video production in a series.
The “Exceptional Care. Every Day.” campaign features real Cone Health patients and tells their stories from two different points of view. The patients talk about their diagnosis, struggles and care; their caregivers talk about the patient’s concerns, resolve and triumphs.
“Our patients and our staff are the stars, and we couldn’t tell their stories without including both sets of voices,” says Cone Health Senior Vice President of Marketing and Communications Chuck Wallington. “The ads leave you with the strong sense of the exceptional care we provide every day across Cone Health.”
“Exceptional Care. Every Day.” was created by Cone Health and its creative partners:
Entries to the Aster Awards were judged by an elite panel of industry experts. Entries are judged against those from similar-sized organizations.