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Published on November 06, 2019

Human-Centered Design + Innovation = Better Health Care

Cone Health creates an innovation center to develop and launch new ideas.


Greensboro—Cone Health has launched Cone Health Ventures—a new innovation sandbox or testing ground for new products and services. The idea is to develop products and services with entrepreneurs at the forefront of health and wellness.

Cone Health has expanded its relationship with innovation catalyst prinnovo to bring this new capability into the health system. Cone Health and prinnovo have been working together since 2017 to find and develop strategic, mutually beneficial relationships with entrepreneurs in areas of interest to Cone Health.

 “The possibilities are endless,” says Greg Hewitt, executive director of innovation at Cone Health. While many companies pursue venture capital investment funds, Hewitt makes it clear that this approach to innovation is different. “Cone Health Ventures is a mechanism for our organization where we bring our collective expertise to co-create with emerging companies,” says Hewitt.

Cone Health Ventures weaves together entrepreneurial insight, health care expertise and a human-centered approach to innovation. And that, he says, is a valuable combination to both developing companies and larger, established ones like Cone Health. 

“In many cases, this kind of testing ground is more beneficial to companies than a standalone capital investment,” Hewitt says. “When we have a shared vision and infrastructure in place to co-create with brilliant entrepreneurs, we can bring better solutions to market faster than any of us could on our own.”

“The Cone Health Ventures sandbox is the innovation framework that will help propel us toward the transformative health care system we’re evolving into—one that truly connects health care and well-being,” adds Hewitt.

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