Cone Health Puts the Keys to Better Health in One Place 

Learn about prevention, wellness and value-based care in a new digital content hub. 

Greensboro — Cone Health has launched its 2026 Preventative Care & Wellness Campaign, a yearlong effort to help people across the Triad stay healthier through convenient, personalized and accessible preventative care. As part of the launch, Cone Health is working with the Triad Business Journal to introduce Your Health Matters. The new digital content hub will feature expert insights, stories and resources focused on prevention, wellness and value-based care. 

Your Health Matters will serve as a central destination to learn how prevention and early detection can improve health, prevent illness and lower costs — core pillars of Cone Health’s commitment to value-based care. 

“Your Health Matters reflects our belief that everyone deserves timely, trustworthy health information—whether you’re an employer looking to support your workforce or an individual trying to stay healthy. Prevention strengthens our communities,” said Dr. Angelo Sinopoli, executive vice president, value-based care at Cone Health.” “It helps people stay healthy, catch issues early and avoid unnecessary costs. This hub allows us to bring expert information directly to the public, demystifying value-based care and showing how convenient, coordinated care improves health for everyone.”  

Throughout 2026, the content hub will feature: 

• Monthly articles highlighting preventative care, women’s health and wellness topics. 
• Expert commentary from Cone Health clinicians and leaders. 
• Practical guidance on screenings, lifestyle changes and early detection. 
• Workplace wellness insights based on custom research conducted with the Triad Business Journal. 
• Event highlights, including the 2026 Your Health Matters Summit and community wellness activities. 

Findings from the 2025 Community Health Assessment show that many Triad residents still delay routine screenings and wellness visits — trends that contribute to disparities, especially among women and underserved groups. The campaign aims to support the closing of these gaps by providing reliable, accessible information and engaging audiences where they are. 

The first article on the Your Health Matters hub is available today on the Triad Business Journal website.