Cone Health–Wrapped Buses Hit Greensboro Streets 

The buses are part of a campaign to stay visible, connected and close to the communities it serves. 

Greensboro — Cone Health has unveiled 8 wrapped Greensboro Transit Agency buses. They bring bold, mission-driven visuals to streets across the city as part of the health system’s ongoing brand and advertising campaign. The buses began operating on Greensboro routes yesterday, marking Cone Health’s return to transit advertising for the first time since opening the Cone Health Women’s & Children’s Center in 2019.  

It is estimated that the mobile ads will be seen more than 11.8 million times during the five months they are scheduled to roll through Gate City streets. The Cone Health buses strengthen brand visibility, ensuring the organization remains top-of-mind for residents, commuters, and riders who encounter health system advertising daily.  

“These buses reflect the heart of Cone Health—our people, our mission, and our commitment to exceptional care for the communities we serve,” said Chuck Wallington, Ph.D., Cone Health Chief Marketing & Communications Officer. “This campaign ensures our brand remains strong and visible in a competitive marketplace while also giving us the opportunity to test new messages and designs that will shape our future strategy.” 

The bus wraps are advertising Cone Health’s heart and vascular, cancer services, urgent care and pharmacy programs.